There are 5 major aspects that a digital marketing agency must focus on when launching a marketing campaign to be able to execute the campaign successfully.
In this article, I will share with you the 5 major aspects of digital marketing that we focus on at 605 Marketing LLC (my local digital marketing agency in Sioux Falls, SD) when launching new marketing campaigns for our clients.
We pride ourselves for being able to offer a complete package of marketing solutions to our clients because a) it’s convenient for our clients and b) it’s very effective to take care of all 5 of these aspects in proper order on a per-campaign basis.
So what exactly are these 5 extremely important aspects that a digital marketing agency must focus on when launching a campaign to be able to execute it successfully?
Market research includes keyword research (for Google search ads), audience insights, and competitor analysis. We also become knowledgable about the products and services that we market for our clients.
In a nutshell, we gather all the necessary information we need to be able to successfully execute the campaign.
A great marketing strategy is key to a successful marketing campaign. We create a custom marketing strategy for each of our clients that we follow like a blueprint throughout the entire marketing campaign. This allows us to stay on track and, more importantly, deliver positive results.
We map out the strategy after we complete the market research process because having all the necessary data and information about the target market and the promoted brand, products, and services plays a big role in the strategy that we choose.
Now, this is very important:
There should be no emotions involved when creating a marketing strategy, it must be solely based on data and facts.
Just because something seems “fun” or “cool” doesn’t mean it will work well- even if it worked well for another company. It’s certainly okay to split-test between multiple strategies to maximize the end-result but everything needs to be done based on logic and facts, not emotions.
After we complete the research process and create a solid marketing strategy, we plan and create all the necessary promotional content that we need for advertising.
We always take a very strategic approach to ad content, whether it’s videos, display banners, or text ads. When creating promotional content, it’s very important to keep congruency and simplicity in mind. A confused and overwhelmed mind will not be eager to buy.
Ad content is oftentimes the biggest investment for businesses in regards to launching the marketing campaign (depending on the type of campaign). High-quality videos, animation, and design aren’t cheap but are definitely a smart investment for a business.
We highly recommend to NOT try to save money with promotional content because good ad content is what makes potential customers visit a website, recognize a brand, and take action (which leads to more sales and more success).
Consistent customer acquisition is the single most important element of business. A business needs consistent traffic-flow because it creates consistent cash-flow, which allows it to stay alive and grow. We highly recommend all businesses to advertise their brand, products, and services on the internet on a continuous basis/ year-round.
At 605 Marketing, we’re experts at generating high-quality, targeted traffic on the internet and converting it into leads and sales.
Our top 3 recommended advertisement types are Google search ads, YouTube video ads, and display network ads. These 3 types of advertisements are more than enough to position a business/ brand in front of targeted prospects all over the internet in various different ad formats and from different angles. In some cases, we also recommend social media marketing and organic content marketing.
The bottom line is that online advertising is extremely important and necessary for every business (even businesses with a large flow of organic customers) and it must be done strategically, efficiently, and effectively.
Smart optimization promotes conversion and high Return-On-Investment (ROI). We continuously optimize our clients’ ad-campaigns to get the highest ROI we can possibly get. The better the optimization, the higher the ROI and the better the results.
Most people associate the term “optimization” with Search Engine Marketing (SEM), however, all types of marketing and advertising campaigns require continuous optimization.
Smart optimization is what allows us to deliver exceptional results to our clients. Delivering GREAT results is our #1 priority at 605 Marketing because we know that when we deliver great results, we create strong, long-term relationships with our clients and ultimately, everybody wins.
So there you have it, those are the 5 major aspects of digital marketing for launching marketing campaigns.
If you’re a business owner, CEO, or CMO and you want to take your business and marketing to the next level, hire 605 Marketing and we’ll be happy to work with you.
Our commitment to you is that we will do everything the right way from start to finish and deliver you great results.
Reach out to us today by clicking here. We look forward to connecting with you.
Thank you for reading this article. I hope you found it informative and valuable.
Article by Vlad Strizheus, owner of 605 Marketing LLC.